Hey y’all.

We thank you for your continued support and business, and we guarantee you'll taste the difference in our dedication.

— The Hassell Family, Owners

We're George's, NC’s Best Eastern-Style BBQ Sauce.

We believe anything worth having is worth doing the right way. Since 1975, our sauces have been made by hand, in small batches using the same recipe that founder George Stallings cooked up in his outdoor garage. After becoming a hometown hit, George and his brother, hand-cooked, bottled and sold their now-famous sauces. If you wanted to #GrabAGeorges back then, you’d have to track down the Stallings pickup truck the brothers peddled from!

While distribution has certainly changed, the recipes and methods behind making George's BBQ Sauce have been the same for nearly 50 years.

"You can put it on anything but banana pudding" was Stallings' famous claim, and to this day, we proudly claim it too.

We still personally pour, package, and ship every bottle of George’s by hand - 4,500 bottles per day to be exact.

From our family to yours, George's was made for everybody. Use it as the foundation for your own creation or pour it straight from the bottle to add bold flavor to any plate.

Ashley, Brian, Logan, & Luke Hassell

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What Folks are Saying!

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I have used George’s BBQ Sauce for as long as I can remember!

We all know that Eastern North Carolina vinegar-based BBQ sauce is the BEST… and with George’s Original or Hot, you can make your own and be crowned BBQ king or queen of your crowd! Their “Special” sauce is great too, for times when you want something a little “tomato-y”.

“This eastern North Carolina sauce packs a vinegary punch at first, but George's Original eases the kick with apples and sugar for "a perfect balance of sweet, sour and spicy.”

— Rachael Ray

“This is a craft beer, it’s an art and they [the Hassells] are proud of what they make. A bigger company just doesn’t have the passion, pride, and love that this family is able to have.”

“I’ve bought different sauces in years past, but when you find something that works you stop looking. Until the sauce lets me down, I don’t need to try anything else.”

Our Story (So Far)

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1975

George's begins in the garage of George Stallings and his brother. What started as a sauce to bring to every Fire Department Cookout and Church gathering quickly gained renown throughout the community. George even began to peddle it out of the bed of his truck.

1992

Long-time fan, Beth Chappell bought the company from the Stallings brothers, learned the recipe, and took out a five-year loan to expand production. (Not to mention, due to the quick success - they paid that loan back in three.)

1993

Beth and her husband, Tim, expanded production by opening the doors to a new kitchen right on their family farm in Nashville, NC and getting their sauce into grocery stores for the first time.

2000’s

In 2006, Ashley Hassell, Beth's Daughter, joined the family business as George's marketing director and office manager. In 2017, she bought the company, and the next year, she was joined by her husband, Brian.

Together they’ve continued to add new team members and work to grow the business!

2020’s

The George’s team sought to make it easier for anyone to #GrabAGeorges, from anywhere in the world! After launching their new online store in 2021, the team simplified online ordering and continues to ship George’s globally to anybody looking to taste NC’s best.